Jan 23, 2012 / 17 notes

jmakowka:

Confirming the long held belief that the 50+ own more ereaders than younger cohorts, though i thought the tablet number would be higher

pewinternet:

Between mid-December and early January, the number of U.S. adult owners of both e-readers and tablet computers each rose from 10% to 19%. Overall, 29% of adults own at least one of them.

From mid-2011 into the autumn there was not much change in the ownership of tablets and e-book readers. However, as the holiday gift-giving season approached, the marketplace for both devices dramatically shifted.

Read our new report for more stats on digital reading device ownership here.

Source: http

  1. lbrnsm reblogged this from pewinternet
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  4. elibrarian reblogged this from pewinternet and added:
    The numbers on Gender appear to confirm what the Nielsen survey found: more women than men own e-readers. Unlike...
  5. jmakowka reblogged this from pewinternet and added:
    Confirming the long held belief that the 50+ own more ereaders than younger cohorts, though i thought the tablet number...
  6. pewinternet posted this