Confirming the long held belief that the 50+ own more ereaders than younger cohorts, though i thought the tablet number would be higher
Between mid-December and early January, the number of U.S. adult owners of both e-readers and tablet computers each rose from 10% to 19%. Overall, 29% of adults own at least one of them.
From mid-2011 into the autumn there was not much change in the ownership of tablets and e-book readers. However, as the holiday gift-giving season approached, the marketplace for both devices dramatically shifted.
Read our new report for more stats on digital reading device ownership here.
The numbers on Gender appear to confirm what...Nielsen survey found: more women than men...
long held belief that...ereaders than younger cohorts, though i thought the tablet number...