1. reblogged: jmakowka

    jmakowka:

    Confirming the long held belief that the 50+ own more ereaders than younger cohorts, though i thought the tablet number would be higher

    pewinternet:

    Between mid-December and early January, the number of U.S. adult owners of both e-readers and tablet computers each rose from 10% to 19%. Overall, 29% of adults own at least one of them.

    From mid-2011 into the autumn there was not much change in the ownership of tablets and e-book readers. However, as the holiday gift-giving season approached, the marketplace for both devices dramatically shifted.

    Read our new report for more stats on digital reading device ownership here.

     
  2. Jan 23rd, 2012    
  1. chantalle-hill reblogged this from aarp
  2. lbrnsm reblogged this from pewinternet
  3. calimae reblogged this from pewinternet
  4. aarp reblogged this from jmakowka
  5. elibrarian reblogged this from pewinternet and added:
    The numbers on Gender appear to confirm what the Nielsen survey found: more women than men own e-readers. Unlike...
  6. jmakowka reblogged this from pewinternet and added:
    Confirming the long held belief that the 50+ own more ereaders than younger cohorts, though i thought the tablet number...
  7. pewinternet posted this