Boomers have over $3 trillion in disposable income.
85% of people 50+ use social media, and 32% of social media users are 45+. The majority of 39-75 year olds say the phone and computer are the devices they use the most to communicate with friends and family.
75% of 39-75 year olds say they use smartphones, and 54% say the computer is the devices they use most often to communicate. Smartphone owners age 55-64 are up 86% to 6.5 million and those age 65+ accounted for 4.4 million, up 127%. Facebook users 55+ grew 10x in the past 3 years. There were 1 million 55+ Facebook users in 2009, compared to 10 million in 2012.
Boomers are using dating sites more than any other age group — up 39% in the last 3 years. That’s over 4 million members! The No. 2 group? Singles 45 to 54.
“According to an eMarketer study released in March, younger Boomers (ages 47 to 55) spent 39.3 hours online per month, and older Boomers (56-65) spent 36.5 hours. A lot of that time was spent buying things. Forrester Research reports that Boomers spent $650 online, on average, over a three-month period in 2010 versus $581 by Gen Xers (aged 35 to 46).”
This is a post from Kevin Donnellan, Executive Vice President and Chief Communications Officer at AARP.
At AARP, we’re all about experimenting on different social, mobile and online platforms that help us communicate with our members. On this Tumblr, we’d like to talk to our peers in the communications industry about our members, how they are communicating and how fast they are adapting to new technologies.
We’ll have the folks from our team that are leading the way address you directly here and share the latest campaigns, communities and tools we’re creating to help people over 50 live their best life.
So, are people are 50 even online? Check out this little video we put together…