1.    5

     

    Mashable: How to Market to Baby Boomers

    “According to an eMarketer study released in March, younger Boomers (ages 47 to 55) spent 39.3 hours online per month, and older Boomers (56-65) spent 36.5 hours. A lot of that time was spent buying things. Forrester Research reports that Boomers spent $650 online, on average, over a three-month period in 2010 versus $581 by Gen Xers (aged 35 to
    46).” 

    Read the full post here. 

     
    2. Nov 17th, 2011     mashablemediababy boomersSocial media

  2.    239

     

    reblogged: nprfreshair

    nprfreshair: On today’s Fresh Air, media reporter David Carr reflects on old media, new media, and the future of journalism: “The web is kind of a self-cleaning oven and what you have up there can grow more accurate as time goes by. That’s never true of print. It’s always there for the ages.” _DSF3379 (by lekoil)

    nprfreshair:

    On today’s Fresh Air, media reporter David Carr reflects on old media, new media, and the future of journalism: “The web is kind of a self-cleaning oven and what you have up there can grow more accurate as time goes by. That’s never true of print. It’s always there for the ages.”

    _DSF3379 (by lekoil)

     
    3. Oct 27th, 2011     journalismmedia