Are you: a born and bred public speaker, a networker at heart, patient with the proven ability to impart your social media wisdom to groups of all types and a total self-starter?
If so, AARP Social Communications is in need of your skills, now! We are hiring a full-time Social Communications Manager who will head up, lay the foundation for and run AARP’s social training program. So if you know the ins and outs of WordPress, can talk us through a click-by-click promoted Twitter campaign over the phone and have a portfolio of kick butt Prezis on Facebook advertising campaigns this just might be the gig for you.
You must apply for the job here but also send your resume to us directly at email@example.com.
Click here for more information about the position.
This is what we do when we see stuff like this on Tumblr.
Hey girl. According to a 2012 college graduate, no one over 25 should be a social media manager. Let’s reminisce about how smart we were when we were 25.
Baby boomers, all over your Internets.
Boomers have over $3 trillion in disposable income.
85% of people 50+ use social media, and 32% of social media users are 45+. The majority of 39-75 year olds say the phone and computer are the devices they use the most to communicate with friends and family.
75% of 39-75 year olds say they use smartphones, and 54% say the computer is the devices they use most often to communicate. Smartphone owners age 55-64 are up 86% to 6.5 million and those age 65+ accounted for 4.4 million, up 127%. Facebook users 55+ grew 10x in the past 3 years. There were 1 million 55+ Facebook users in 2009, compared to 10 million in 2012.
Boomers are using dating sites more than any other age group — up 39% in the last 3 years. That’s over 4 million members! The No. 2 group? Singles 45 to 54.
Thanks to the BBC for sharing the story of George Higgs who uses the Internet to write his memoirs, email his family and shop online. His 87 year old gal pal Stella Fawcett is a steadfastly offline.
Here he takes time to show her the benefits, including teaching her to tweet. Watch the video here.
Also, it’s just super sweet!
For more AARP technology stories, follow us on Twitter at @AARPtech.
This post is by Tammy Gordon, AARP Senior Advisor for Social Communications.
Early on, we worked to get Communications, Legal, Ethics, HR and Brand on the same page about organization and personal use of social media platforms. We wanted our staff to know that we WANTED them to use social networks and communities to further our mission and give them parameters to feel comfortable in what was appropriate to share about their professional work.
They were launched in January 2010 and… so far… so good. You can view or download them here. We hope they are helpful for your organization.
We’ve long thought it would be interesting to host these on our Intranet as a Wiki so that our staff could crowd source recommendations… so, what do you think of them? What would you add or tweak?
This is a post from Kevin Donnellan, Executive Vice President and Chief Communications Officer at AARP.
At AARP, we’re all about experimenting on different social, mobile and online platforms that help us communicate with our members. On this Tumblr, we’d like to talk to our peers in the communications industry about our members, how they are communicating and how fast they are adapting to new technologies.
We’ll have the folks from our team that are leading the way address you directly here and share the latest campaigns, communities and tools we’re creating to help people over 50 live their best life.
So, are people are 50 even online? Check out this little video we put together…